Case Study: My Experience With Searches
September 24, 2018
Things that You Must Know About Google Expanding the People Also Ask Feature
The PAA or that People Also Ask feature has various questions that are connected to the query being search first and this is displayed in the search results on the desktop as well as the mobile. When a particular user would be clicking on the question in that PAA feature, a drop-down would appear on such featured snippets that are actually called quick answers from a different search result.
For various PAA results, each time the user clicks an extra PAA question, then such new dynamically loading question is going to appear below. There have been some instances of infinite PAAs but a lot would stop after several new questions. Such PAA feature first showed in the search results in the summer time of 2015. Know that the organic search feature is actually part of the ongoing efforts of Google for improving the search experience and also keep those searches in the Google interface much longer.
Know that unlike such featured snippets, the People Also Ask feature is certainly moving around the first page of these result pages. However, a lot of the PAAs showed below on the first SERP.
An essential thing to know is that the People Also Ask feature has surely become more popular when Google first offered this in 2015. You must learn that the PAA is really one of the growing search result page features and this is also a lot faster even such featured snippets known as quick answers.
What you have to know is that the PAAs show in seventy percent of all those search results with such featured snippet and show to be using the same source to answer the featured snippets as well as PAA questions. What this truly means is that ranking the answer to such featured snippet as well as PAA question may result in various instances of exposure. You have to know that one PAA can actually appear in over 20 search result pages.
If you are going to try ranking for as the answer in the People Also Ask question, you have to optimize such like you would for that featured snippet. It is really essential that you answer the question in that concise, clear, authoritative manner. With the question or answer approaching to the content would have a better user experience by making sure that the user intent is aligned with the content.
It would be a fantastic thing that you really checkout the website for you to have more info on the advantages of such Google expanding the People Also Ask feature. With this, you can learn more on how you can benefit using the PAA.